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Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
- Format: Pocket/Paperback
- ISBN: 9780578008028
- Språk: Engelska
- Antal sidor: 130
- Utgivningsdatum: 2008-12-26
- Förlag: White Bullock Group, Inc