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This Book explains the basic concepts of marketing. Dividing into 7 chapters, each chapter explain a particular concept of marketing. It's primarily designed for marketing students, but is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig down deep to get the information you need.
- Format: Pocket/Paperback
- ISBN: 9783659709814
- Språk: Engelska
- Antal sidor: 116
- Utgivningsdatum: 2015-06-26
- Förlag: LAP Lambert Academic Publishing