Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are
David McNally
Uppskattad leveranstid 11-22 arbetsdagar
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This revised edition leverages its past success (brand equity) to take advantage of the increased acceptance of personal brand as a personal and career development framework and for creating a competitive edge. Drawing on eight additional years of research and experience, the authors offer new information emphasizing the importance of relationship alignment; differentiating between a brand and a strong brand, and showing how social networks have impacted the branding process and how to use social networking to build a strong brand.
- Format: Pocket/Paperback
- ISBN: 9781605098104
- Språk: Engelska
- Antal sidor: 168
- Utgivningsdatum: 2011-02-16
- Förlag: Berrett-Koehler Publishers