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From Alpenbrau to Zima, this engaging book features more than 450 color photos of some of the most attractive beer signs ever created and provides an in-depth look at this significant aspect of advertising art. Included are early wood and cardboard signs, animated, hanging, and wall-mounted signs, electric lanterns, and clocksall presented in alphabetical order according to brand of beer. Special emphasis is given to electric, lighted, and animated signs from 1950-1970, the Golden Era of beer signs. Captions provide valuable information on dates, sizes, values, manufacturers, and manufacturing techniques. A treat for aficionados of breweriana and advertising alike!
- Illustratör: 459 color photos
- Format: Pocket/Paperback
- ISBN: 9780764312793
- Språk: Engelska
- Antal sidor: 160
- Utgivningsdatum: 2001-02-01
- Förlag: Schiffer Publishing Ltd