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448 sidor
2024

On everything from tickets to trains, BVGs corporate designcreated by Erik Spiekermann and his team at MetaDesign after German reunification for Berlins public transport companyhas become an iconic fixture in the capitals cityscape over the last thirty years. With its unmistakable look and proven functionality, it demonstrates city marketing without showing Berlins TV tower. It is now a classic of transportation design. The authors recount the story of BVGs visual identity. Through engaging texts, carefully researched archival material, and interviews with key players, they trace its evolution, showing how great design can last for decades while staying relevant. Presents BVGs iconic design in a lavish volume Offers an enormous collection of images, interviews, and archival materialsome never published before Will appeal to history buffs, Berlin lovers, train enthusiasts, and fans of typography and graphic design

Författare: Lars Krger, Bodo Baumgardt, Erik Spiekermann, Axel Mauruszat, Berliner Verkehrsbetriebe
Illustratör: 504 farbige und s, w Abbildungen
Format: Inbunden
ISBN: 9783986122188
Språk: Tyska
Antal sidor: 448
Utgivningsdatum: 2024-12-02
Förlag: JOVIS Verlag