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A history of how big business learned to be both entertaining and persuasive when talking to the public. The book follows the dissemination of politically competitive claims in industry; and looks at the ways in which politically active corporations and their leaders learned how to speak.
- Format: Inbunden
- ISBN: 9780810115859
- Språk: Engelska
- Antal sidor: 192
- Utgivningsdatum: 1999-03-01
- Förlag: Northwestern University Press