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188 sidor
2016

This book examines what happens when consumption originally based on ethical issues becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.

Författare: Gianluigi Guido, M Irene Prete, Marco Pichierri, Giovanni Pino, Alessandro M Peluso
Format: Pocket/Paperback
ISBN: 9783034321037
Språk: Engelska
Antal sidor: 188
Utgivningsdatum: 2016-03-07
Förlag: Peter Lang AG, Internationaler Verlag der Wissenschaften