Beyond the Startup

The greatest challenge of any start-up and growth company is the transition from an early stage start up to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture from concept to an award- winning global marketing communications company with well over a thousand employees in 18 countries in a few short years. In the high interest topic of start-ups focused on the beginning stages of entrepreneurship, Beyond the Start Up fills a void in the entrepreneurial discussion on how to scale a second stage start up laying out, in practical terms, the tools and practices that made Spark44 a global powerhouse.