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Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
- Format: Pocket/Paperback
- ISBN: 9781349488957
- Språk: Engelska
- Antal sidor: 240
- Utgivningsdatum: 2015-01-27
- Förlag: Palgrave Macmillan