Black Baseball Entrepreneurs, 1902-1931

As the companion volume to Black Baseball Entrepreneurs,18601901: Operating by Any Means Necessary, Lomaxs new book continues to chronicle the history of black baseball in the United States. The first volume traced the development of baseball from an exercise in community building among African Americans in the preCivil War era into a commercialized amusement and a rare and lucrative opportunity for entrepreneurship within the black community. In this book, Lomax takes a closer look at the marketing and promotion of the Negro Leagues by black baseball magnates. He explores how race influenced black baseballs institutional development and how it shaped the business relationship with white clubs and managers. Lomax explains how the decisions that black baseball magnates made to insulate themselves from outside influences may have distorted their perceptions and ultimately led to the Negro Leagues demise. The collapse of the Negro Leagues by 1931 was, Lomax argues, ""a dream deferred in the overall African American pursuit for freedom and self-determination.