bokomslag Blowing Up the Brand
Konst & kultur

Blowing Up the Brand

Melissa Aronczyk Devon Powers

Pocket

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Andra format:

  • 338 sidor
  • 2010
This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.
  • Författare: Melissa Aronczyk, Devon Powers
  • Illustratör: num
  • Format: Pocket/Paperback
  • ISBN: 9781433108679
  • Språk: Engelska
  • Antal sidor: 338
  • Utgivningsdatum: 2010-07-29
  • Förlag: Peter Lang Publishing Inc