Blue Ocean Shift 1
bokomslag Blue Ocean Shift
Samhälle & debatt

Blue Ocean Shift

W Chan Kim • Renee Mauborgne

Inbunden

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Andra format:

  • 336 sidor
  • 2017
Based on a decade of study and analysis, BLUE OCEAN SHIFT is the step-by-step guide to move beyond competition to create and capture new markets, moving from cutthroat 'red oceans' to wide open 'blue oceans,' an essential follow-up to the classic global bestseller Blue Ocean Strategy.

  • Författare: W Chan Kim, Renee Mauborgne
  • Format: Inbunden
  • ISBN: 9780316314046
  • Språk: Engelska
  • Antal sidor: 336
  • Utgivningsdatum: 2017-09-26
  • Förlag: Hachette Books

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