Book Marketing Made Simple

There has never been a better time for coaches, consultants, and therapists to write and publish a business book. With a great idea, a clear strategy, and a well-formed marketing plan, your book will help you to build your business and attract more clients.

Your book may be a manual, textbook, how-to guide, self-help book, anthology, parable, memoir, or any type of book that you hope will be a marketing tool and credibility builder.

In Book Marketing Made Simple, you'll get easy to follow strategies to market your book at all stages of your journey – from the day you start to write a book until after your book launch.

In section 1, you'll learn pre-launch book marketing strategies to:

• Create compelling content to develop your online profile, build your credibility, and become an expert and thought leader.


• Integrate your online marketing, blogs, newsletter, social media, podcasts, video, and webinars to build a community of people who love what you do and want to buy your book.


• Develop new and existing contacts to help with your book promotion.


• Pre-sell your book or seek crowdfunding to fund your book.

Section 2 will help you with your book launch, and show you how to:

• Get publicity through print publications, radio, TV, and other PR.


• Develop your Amazon sales page and become an Amazon bestseller.


• Hold a memorable book launch party to celebrate your book's success.


• Use tools like Goodreads, Thunderclap and endorsements to reach new audiences with your book.

In section 3, you'll discover how to keep the momentum going with book sales, and:

• Create audio and digital versions of your book to widen your reach.


• Use your book as the framework to produce products and programmes to build profitable income streams from your book.


• Use speaking opportunities to promote your brand.


• Make the most of other strategies to keep your book visible and sell more copies.

Karen Williams is The Book Mentor from Librotas and the author of five bestselling books. She works with business owners to plan, write, publish and promote a book that builds their business, raises their credibility and attracts higher-paying clients.