Boomer Brands

Saturday morning TV shows… cereals, soft drinks and snack foods…

cool cars and rock ‘n’ roll…

Boomers will savor the memories with the new book,

Boomer Brands: Iconic Brands that Shaped Our Childhood

Those Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that’s how Boomers first got to know cereal, soft drink, and snack food brands. The “Boomer Brands” they knew and loved then, they remember to this day.

This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Brand maven Barry Silverstein shares “Boomer Brand Cameos” of over fifty of the brands Boomers grew up with: Disney, Kellogg’s Frosted Flakes, Good Humor, Howard Johnson, Hush Puppies, MAD, Ovaltine, Twinkies, WIFFLE Ball and many more. Most of these brands began during the Boomer era and are still around. Plus, Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life. Boomer Brands is meant be read by Boomers, shared with Boomers, and savored for the memories!

Contents

Introduction: Boomer Brands and You

View Tube (television brands)

Bowled Over (cereal brands)

Soda Pop-ular (soft drink brands)

Snack Attack (snack food brands)

Faster Foods (convenience food brands)

Playtime (toy and game brands)

The Dazzle of Disney (Disney brand)

Lookin’ Good, Feelin’ Good (health and beauty brands)

On the Road Again (car brands)

Orange You Hungry? (Howard Johnson brand)

Burgers Galore and More (fast food brands)

Reelin’ and Rockin’ (rock ‘n’ roll brands)

Politics and Protest (consciousness brands)

Green Scene (environmental brands)

Ten Boomer Era Brands with Lasting Legacies

Birth of the Modern Brand

Appendix: The Boomer Era, Year by Year

Boomer Brands Index

Trade Paperback, 192 pages, 55 black-and-white photos

About the Author

Barry Silverstein is a Boomer, freelance writer and retired direct marketing/brand marketing professional. He is the author of numerous non-fiction marketing and small business books, including Branding 123 and The Breakaway Brand. He also writes a blog for Boomers called “Happily Rewired.” Silverstein resides with his wife in the Asheville, North Carolina area.

About the Publisher

GuideWords Publishing publishes books at the intersection of Boomers and business. Boomer Brands is the company’s second book. Its first book, Let’s Make Money, Honey: The Couple’s Guide to Starting a Service Business, is design...