Boosting Tourism Development through Intellectual Property 1

Juridik

Boosting Tourism Development through Intellectual Property

Wipo • World Tourism Organization

Pocket

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112 sidor
2021

This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. For more information: https://www.youtube.com/watch?v=qzjUKF4Cy1I.

Författare: Wipo, World Tourism Organization
Format: Pocket/Paperback
ISBN: 9789280530346
Språk: Engelska
Antal sidor: 112
Utgivningsdatum: 2021-05-06
Förlag: World Intellectual Property Organization