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born globals are emerging in sizable numbers worldwide. until recently, international business was mainly the domain of large, well-resourced multinational enterprises (mnes). the appearance of large numbers of born global firms is revolutionizing the traditional character of international business and helping reshape the global economy.
This book helps managers and scholars understand the born global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks and introduce a new field based on the born global phenomenon-international entrepreneurship. We provide a comprehensive literature review and an explanation of major theories that explain the born global firm. This complete guide to born global firms was written by leading experts in the field.
- Format: Pocket/Paperback
- ISBN: 9781606490129
- Språk: Engelska
- Antal sidor: 125
- Utgivningsdatum: 2009-09-16
- Förlag: Business Expert Press