Brand Analysis "Axe" - Consumer Behaviour Theories 1
bokomslag Brand Analysis "Axe" - Consumer Behaviour Theories
Psykologi & pedagogik

Brand Analysis "Axe" - Consumer Behaviour Theories

Alena Kalkum • Isabel Reinhardt

Pocket

689:-

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  • 30 sidor
  • 2013
Seminar paper from the year 2012 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1,7, University of Newcastle, language: English, abstract: Table of contents
Brand Overview
Survey Target Group
Maslow Theory
Freudian Personality Theory
Involvement Theory
Conclusion
References
Internet Sources
Enlargement Range
  • Författare: Alena Kalkum, Isabel Reinhardt
  • Format: Pocket/Paperback
  • ISBN: 9783656380177
  • Språk: Engelska
  • Antal sidor: 30
  • Utgivningsdatum: 2013-03-02
  • Förlag: Grin Verlag

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