Brand Breakout 1
bokomslag Brand Breakout
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Brand Breakout

Nirmalya Kumar • Jan-Benedict E M Steenkamp

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Andra format:

  • 256 sidor
  • 2013
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
  • Författare: Nirmalya Kumar, Jan-Benedict E M Steenkamp
  • Illustratör: 11 b 15 figures, 2 b w tables, w photos
  • Format: Inbunden
  • ISBN: 9781137276612
  • Språk: Engelska
  • Antal sidor: 256
  • Utgivningsdatum: 2013-06-13
  • Förlag: Palgrave Macmillan

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