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This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
- Format: Pocket/Paperback
- ISBN: 9781349364473
- Språk: Engelska
- Antal sidor: 221
- Utgivningsdatum: 2007-11-01
- Förlag: Palgrave Macmillan