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Uncover the psychology behind successful branding strategies in "Brand Psychology: Neuro Marketing & Cognitive Psychology: Revolutionizing Branding Strategies." Delve into the neuroscientific and cognitive foundations of consumer behaviour, exploring the art of crafting powerful brand narratives and leveraging emotions. Real-world examples demonstrate how leading brands harness these insights to forge lasting connections. From the psychology of colour to the ethics of neuromarketing, this book is an indispensable resource for marketers, entrepreneurs, and psychology enthusiasts. Revolutionize your branding approach with the latest insights from neuroscience and cognitive psychology, ensuring your brand stands out in today's competitive market.
- Format: Pocket/Paperback
- ISBN: 9788119512720
- Språk: Engelska
- Antal sidor: 188
- Utgivningsdatum: 2023-09-29
- Förlag: Self Help