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Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
- Format: Pocket/Paperback
- ISBN: 9781349437313
- Språk: Engelska
- Antal sidor: 171
- Utgivningsdatum: 2012-11-09
- Förlag: Palgrave Macmillan