bokomslag Branding as Communication
Konst & kultur

Branding as Communication

Susan B Barnes

Inbunden

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  • 204 sidor
  • 2018
Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues. Providing a comprehensive overview of the branding process from the creation of brands to analysis of their messages readers will begin to understand the communicative impact of branding.
  • Författare: Susan B Barnes
  • Format: Inbunden
  • ISBN: 9781433128042
  • Språk: Engelska
  • Antal sidor: 204
  • Utgivningsdatum: 2018-05-31
  • Förlag: Peter Lang Publishing Inc