Branding Untangled: The Small Business & Entrepreneur's Guide to Building Your Brand

Do you feel lost when it comes to marketing your startup or small business, not knowing where to begin or what to do? Do you want to build a strong brand but have no idea how to do it?Branding Untangled is the fourth book a series written to untangle the subject of marketing for entrerpreneurs and small-and medium-sized business. Having worked with hundreds of businesses, Thoranna offers a clear path through the marketing jungle consisting of five main elements which provide the key to a powerful marketing strategy and program .Basing the books on practical experience, yet firmly grounded in academic research, Thoranna explains things in a practical, jargon-free way that enables you to put the principles to use in your business straight away and achieve results.