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Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment? Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.
- Illustratör: Bibliographie 50 schwarz-weiße Abbildungen
- Format: Pocket/Paperback
- ISBN: 9783030002923
- Språk: Engelska
- Antal sidor: 200
- Utgivningsdatum: 2025-05-13
- Förlag: Springer Nature Switzerland AG