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BRL-02 Retail Merketing and Communication
Topic Covered
Chapter-1 Overview of Retail Marketing
Chapter-2 Understanding Shoppers and Shoppers' Behavior
Chapter-3 Personal Selling
Chapter-4 Customer and Customer's Needs
Chapter-5 Steps in Selling-I
Chapter-6 Steps in Selling-II
Chapter-7 Overview of Retail Promotions
Chapter-8 Advertising and Promotion
Chapter-9 In-store Promotion and Management
Chapter-10 In-store Objectives, Advantages and Limitations
Chapter-11 In-store Promotions, Strategies, Budgets and Evaluation
Chapter-12 Types and Techniques of Sales In-store Promotions
Total-5- Solved-0, Unsolved-5
June (2019,2020,2022)
December (2018,2021)
- Format: Pocket/Paperback
- ISBN: 9789355543899
- Språk: Engelska
- Antal sidor: 168
- Utgivningsdatum: 2018-12-08
- Förlag: Gullybaba Publishing House Pvt Ltd