Broadcasting in a Social Media World

Unlike broader books on social media marketing or content strategy, this book is by broadcasters, for broadcasters-so readers can effortlessly apply strategies without having to figure out for themselves how to adapt them to their work. In addition to showcasing methods that have worked, the book includes methods that have failed-and learning what NOT to do is as crucial as learning what to do, if not more so. The content is broken down in 15 meaningful and understandable chapters, so it's easy and enjoyable to read and digest.