bokomslag Build What Matters
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Build What Matters

Ben Foster Rajesh Nerlikar

Pocket

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Andra format:

  • 296 sidor
  • 2020

Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.


Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.


In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.



  • Författare: Ben Foster, Rajesh Nerlikar
  • Format: Pocket/Paperback
  • ISBN: 9781544516172
  • Språk: Engelska
  • Antal sidor: 296
  • Utgivningsdatum: 2020-09-15
  • Förlag: Lioncrest Publishing