Building a Business of Politics

Today, politics is big business. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy. He traces the history of political consultants from its origins in the publicity experts and pollsters of the 1920s and 1930s to the strategists and media specialists of the 1970s who transformed political campaigns into a highly profitable business.