Business Beyond Borders

23 real-life stories revealing the rules for working successfully across cultures There is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in the day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance. Business Beyond Borders explains culture through real-life stories that resonate and bring it to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Russians in Moscow, from out-running an earthquake during a keynote presentation in Tokyo, to losing a government "handler" in Beijing, each of the 23 stories illustrates a critical cultural issue that global managers need to understand today. With a summary of the "golden global rules" that everyone working in the global 21st century needs to know, Business Across Borders is a celebration of what makes all of us around the world-all so different-simultaneously all the same.