Business Communication

This work provides a comprehensive, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication; group communication, including practical techniques to support discussion and meetings; written presentation, including the full range of paper and electronic documents; oral presentation, including the use of electronic media; and corporate communication, including strategies and media. As well as developing their own practical skills, readers should be able to understand and apply principles of modern business communication. The book also offers guidelines on how our communication must respond to important organizational issues, including: the impact of information technology; changes in organizational structures and cultures; and the diverse, multicultural composition of modern organizations. This text is aimed at undergraduates and postgraduates who are studying business communication as part of a university or college degree course, or advanced professional qualification. Through its direct style and practical relevance, it should also satisfy professional readers at work who want to develop their understanding and skills.