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Any company violating the public trust today puts itself at a disadvantage. Competitors who are more eager to please their clients will gain the upper hand by developing trusting relationships. Readers are exposed to ethical problems, striking examples of unethical conduct, and a variety of moral dilemmas and temptations businesses encounter every day. The aim of this book is to teach from the mistakes of the well-known cases described and to show how to avoid, and how to respond best, should the worse scenario occur.
- Format: Pocket/Paperback
- ISBN: 9780471545910
- Språk: Engelska
- Antal sidor: 336
- Utgivningsdatum: 1993-02-01
- Förlag: John Wiley & Sons Inc