Business Planning for Managers and Entrepreneurs

This guide is the ultimate reference for business planning practitioners. Following an introduction it contains 13 chapters:Getting Started- Structuring a business plan- Case study of a UMTS service provider- What can we learn from the dot.com crash?Financial Statements and Valuation- Understanding financial statements- Valuing businesses- Checklist of common pitfallsForecasting Revenues and Costs- Forecasting is an art- Forecasting on the supply side- Forecasting demandAdvanced Techniques- Knowing your competitors- Value chain and business model- Scenario planning- Valuing business opportunities as 'Real Options''Business Planning for Managers and Entrepreneurs' is illustrated with 100 pictures, including examples and case studies from the ICT industry.