Business Research Yearbook

The emergence of a global economy and a global trade market is transforming the way companies do business. If America is to remain a major industrial power, American management must learn how to operate effectively and comfortably in a global, multicultural and multilingual environment. This volume contains an extensive summary of most of the papers presented during the seventh annual conference of The International Academy of Business Disciplines. Topics covered include advertising and public relations; finance; global management; global trend analysis; human resource management; the internationalizing of business education; international marketing; and management information systems. The IABD was established seven years ago to foster and promote education in all the functional and support disciplines of business. The objectives of IABD are to stimulate learning and understanding; to exchange information, ideas and research from around the world; to increase awareness of business problems and opportunities in the international marketplace. Copublished by arrangement with The International Academy of Business Disciplines.