Business Strategy of British Airways. a Case Study

Project Report from the year 2014 in the subject Business economics - General, grade: 80% (Distinction), , language: English, abstract: This report discusses British Airways in a strategic context whilst producing organisational and environmental audits on the case study. Furthermore it identifies the stakeholders and suggests a business strategy for the organisation. Finally timescales are proposed to achieve and monitor the strategy for the context of British Airways whilst identifying the resource requirements.