bokomslag Business: The Key Concepts
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Business: The Key Concepts

Mark Vernon

Pocket

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Andra format:

  • 272 sidor
  • 2001
Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible. Business: The Key Concepts: * is detailed yet approachable * considers new developments in business, notably eBusiness and contemporary business ethics * covers established subjects, taking an international and strategic perspective that balances theory and practice * suggests specific further reading for many concepts and also includes an extensive bibliography. Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
  • Författare: Mark Vernon
  • Format: Pocket/Paperback
  • ISBN: 9780415253246
  • Språk: Engelska
  • Antal sidor: 272
  • Utgivningsdatum: 2001-10-01
  • Förlag: Routledge