Businesspeople Don't Like to Read, We Scan

This is Book 2 of my Speaking and Writing series, and a companion to: It's Called Presenting, Not Talking Out Loud. A Quick, Strategic Guide for Effective Presentations. Business writing is different than almost every other type of writing for one main reason: Business writing is about results, ultimately.In other words, where other types of writing may take you on a journey of some kind...some wonderful, mystical journey, business writing doesn't have much appetite for the journey.We believe in the destination. Give us the destination and if we want to know any parts of the journey, we will ask.It really does boil down to the above. Business professionals and executives are too busy to bother with details (at least at first). They need the bottom-line deliverables presented UPFRONT. This book will give you the keys, without unnecessary theory, on the following:GETTING TO YOUR POINT FASTER, PERSUASIVE WRITING VS. "FYI" WRITING, BUSINESS PROPOSALS, THE RIGHT WAY TO DO EXECUTIVE SUMMARIES, THE ONE-PAGER, DECKS VS. REPORTS, GRAPHS, TABLES, CHARTS - AND OTHER POWERFUL VISUALS, THE BETTER WAY TO WRITING BUSINESS EMAILS, AND MORE...