Buying a Franchise - The Keys to Success

This book, focuses on successful franchising from the perspective of franchisees and explains exactly what it takes to become successful as a franchisee.  It covers the good, the bad and the ugly, the challenges,  the pitfalls and the mistakes, and how to avoid them. It raises important questions and offers guidance while providing answers. It provides examples of real life experiences using case studies. The poem, quotes, exercises and activities are interesting and relevant, in keeping readers engaged. 

This book is written in plain English, well-signposted and well-constructed. It accurately identifies the pitfalls as well as the many advantages. It is not an academic study on franchising, it is an easy to read guide on what franchising is and how it works in the UK, giving sound advice on how to find a franchise that "fits".