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The most comprehensive book of its kind, "Call to Action" presents an overview of the principles and tactics of conversion rate marketing. "New York Times" best-selling authors Bryan and Jeffrey Eisenberg bring their years of experience to this step-by-step, how-to manual, based on their Persuasion Architecture and proven conversion rate optimisation techniques.
- Format: Pocket/Paperback
- ISBN: 9780785219651
- Språk: Engelska
- Antal sidor: 288
- Utgivningsdatum: 2006-10-01
- Förlag: Nelson Books an imprint of Thomas Nelson Publishers