Call Your Shots

"Tom's innovative approach to applying Outcome Driven Innovation and Jobs To Be Done theory to his Shot Calling framework will help anyone, at any level, move up the ladder and win more!"

-Anthony W. Ulwick

Founder of Strategyn, Author of What Customers Want

Greatness-Now Available to the Many, Not the Few

Let's face it. Business is hard. It's harder when leadership plays politics, teams talk past each other, and no one draws up a cohesive plan to achieve the targets your livelihood depends on. Doing your job is all but impossible when the boss blames everyone else for falling short. But what if any businessperson could right the sinking ship? Get everyone on the same page? Control business outcomes? Even without an MBA or C-level role? Self-directed success is now available to anyone willing to "call your shots."

In Call Your Shots: A Uniquely Workable Approach for Demystifying the Universal Laws of Business, Creating Winning Strategy, Unlocking Value, Unifying Teams, Avoiding Peril, and Making You Unstoppable, former individual contributor turned C-level leader Thomas J. Miller gives businesspeople a common, unifying business language to solve all problems and achieve any objective.

Call Your Shots highlights the five shots anyone must call to maximize the chance that you win. This separates Shot-Callers who are in control of their destiny from those who are simply making it up as they go. Each shot requires thoughtfulness and dedication:

• Moonshot-How do you unlock value, avoid peril, and create winning strategy?
• Kill Shot-Are you making and keeping the right promises to customers?
• Money Shot-How do you plan for success and win more?
• Three-Point Shot-Ho...