Can't Sell Won't Sell

Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. In terms of effectiveness, we face a crisis of creativity. And our progressive politics are to blame. We're now so left-leaning, we're no longer willing to stoke the capitalist engine of growth. And to salve our consciences, we've hit upon a new raison d'etre: we're saving the world. But let's see how tolerant we are of those who don't share our liberal views. And how sincere are our clients in their commitment to social justice. Then, through the fug of idealism and opportunism, hyperbole and hypocrisy, let's meet the aspirational elites who are buying our purpose-driven campaigns - and the angry mainstream who feel alienated by the agenda we're imposing upon them.