Cases in Entrepreneurship

Cases in Entrepreneurship provides students with diverse, real-world examples of entrepreneurship in action. Through these cases, students learn critical lessons in business management, business development, and entrepreneurship. Each case includes a short introduction, explanations of why the case is important, key terms, the case itself, and post-reading questions. Students learn about young entrepreneurs with a vision of helping their war-ravaged country; a social entrepreneur with a successful operation who is asked to enlarge its mission; and a fashion student driven to change the way tailors sew and customers purchase professional business attire in her ancestral homeland. Additional cases follow a social entrepreneur challenged with finding a sustainable business model for a nonprofit where, culturally, individual philanthropy is a new concept; a dog food company owner whose board is recommending a growth strategy contrary to the founder's wishes; a group of entrepreneurs who've implemented a business training program in a new city, only to face criticism from its local government; a group of students expanding the concept of market segmentation; and entrepreneurs facing the consequences of creating a product that disrupts the market. Cases in Entrepreneurship is an ideal supplementary textbook for courses and programs in business management and entrepreneurship.