bokomslag Cases in Public Relations Strategy
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Cases in Public Relations Strategy

Burton St John Iii

Pocket

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  • 216 sidor
  • 2019

Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field.

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  • Författare: Burton St John Iii
  • Format: Pocket/Paperback
  • ISBN: 9781506349152
  • Språk: Engelska
  • Antal sidor: 216
  • Utgivningsdatum: 2019-02-05
  • Förlag: SAGE Publications, Inc