Cases in Retailing 1
bokomslag Cases in Retailing
Samhälle & debatt

Cases in Retailing

Cathy Hart • Malcolm Kirkup • Paul Walley • Diane Preston • Mohammed Rafiq

Pocket

579:-

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  • 200 sidor
  • 1997
This casebook on retailing contains 18 cases under the headings: Marketing and merchandising management; Buying/supplier relationships and logistics; Operations and customer service; and Human resource management. All of the cases illustrate commercial issues in the UK retail industry.
  • Författare: Cathy Hart, Malcolm Kirkup, Paul Walley, Diane Preston, Mohammed Rafiq
  • Format: Pocket/Paperback
  • ISBN: 9780631201731
  • Språk: Engelska
  • Antal sidor: 200
  • Utgivningsdatum: 1997-02-01
  • Förlag: Wiley-Blackwell

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