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A guide to customer service in the casino industry in which the authors argue that investments in customer service are "activities in a positive-sum game, or what can be called a win-win game. The customer wins better enjoyment of products offered, and the casino wins with renewed and repeated patronage."
- Format: Pocket/Paperback
- ISBN: 9780874178944
- Språk: Engelska
- Antal sidor: 352
- Utgivningsdatum: 2012-05-30
- Förlag: University of Nevada Press