Cause Related Marketing in India

Cause Related Marketing is a voluntary win-win strategy designed by companies towards corporate social responsibility. Cause Related Marketing (CRM) is a combination of Philanthropy and Marketing activities, where a customer is motivated to purchase product through advertisements and marketing promotions and a part of revenue generated is contributed towards a cause. This book gives insights on the various variables that influence the success of Cause Related Marketing campaign. This book explains the views of Indians, hence the corporate's can utilize the information in the book for designing successful Cause Related Marketing Campaign.