bokomslag Chinese Consumers in a New Era
Samhälle & debatt

Chinese Consumers in a New Era

Kam Hung Xiang Li

Pocket

799:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 10-16 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

  • 124 sidor
  • 2020
As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the worlds tourism landscape. Influence of China in the global tourism arena will be even more significant with the realization of WTOs vision of Mainland China as a top world tourism destination and tourists-generating country by 2020. The preeminent role of Chinese travellers in the social space of tourism has stimulated much interest in understanding their behaviors and psychology in various tourism settings. The chapters in this collection investigate different aspects of Chinese consumer behaviors and psychology in tourism settings. This book was originally published as a special issue of the Journal of China Tourism Research.
  • Författare: Kam Hung, Xiang Li
  • Format: Pocket/Paperback
  • ISBN: 9780367739942
  • Språk: Engelska
  • Antal sidor: 124
  • Utgivningsdatum: 2020-12-18
  • Förlag: Routledge