Choice Matters

Choice Matters is the healthcare sector's guide to understanding and delivering the brand of consumer- centered care that is an imperative for the Zocdoc age. Drawing on the authors' diverse backgrounds in medicine, business, and public policy, this practically-oriented resource offers an on-the-ground introduction for clinicians and managers to better understand:

The differences between healthcare and other consumer-driven markets
What factors are most important for consumers in seeking care providers
How consumers make decisions about healthcare
The system-wide effects of increased consumer choice in healthcare
The important distinction between patients and consumers

By celebrating the possibilities inherent to consumer-centered healthcare, Choice Matters offers a refreshing, empirically informed take on how healthcare in the United States can flourish, not wither, in the new economy.