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100 sidor
2008

Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of this book is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.

Författare: Sandeep R Chandukala, Jaehwan Kim, Thomas Otter, Peter E Rossi, Greg M Allenby
Format: Pocket/Paperback
ISBN: 9781601981646
Språk: Engelska
Antal sidor: 100
Utgivningsdatum: 2008-08-28
Förlag: now publishers Inc