CIM Coursebook Marketing Fundamentals 07/08 1

Samhälle & debatt

CIM Coursebook Marketing Fundamentals 07/08

Frank Withey • Geoff Lancaster

Inbunden

3559:-

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404 sidor
2017

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Författare: Frank Withey, Geoff Lancaster
Format: Inbunden
ISBN: 9781138441163
Språk: Engelska
Antal sidor: 404
Utgivningsdatum: 2017-11-20
Förlag: Routledge