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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
- Format: Pocket/Paperback
- ISBN: 9781349317585
- Språk: Engelska
- Antal sidor: 239
- Utgivningsdatum: 2010-12-03
- Förlag: Palgrave Macmillan